Posts Tagged 'PR Couture'

Life’s tough. Get a fedora hat!

We’ve all heard the saying: it’s not always what you know, but who you know. Though this saying may not always be fair, it’s the truth.

 

The job market is fiercely competitive nowadays, especially in the fashion industry. A lot of girls will tell you they want to run around New York City in some $500 Manolos, work for a Chanel, make tons of money and live happily ever after. I’m not going to lie – I’m one of these girls.

 

So what do you do to set yourself apart from the millions of others who have the same dream as you? Well, for starters, it wouldn’t hurt to have the latest Marc Jacobs bag and a killer personality.

 

The fashion PR goddesses at PR Couture wrote a post about this very topic earlier this month titled So You Want a Fashion PR Internship, and stated:

To get started in fashion PR and land that first fashion PR internship, know that you are facing a competitive industry where who you know and a great pair of boots will get you noticed a lot faster than a carefully constructed resume.

Still, there are several things you can do to position yourself in the brightest light possible, at least long enough to secure that internship before being relegated to the back office and sent on seemingly impossible errands on extreme deadlines.

Importance of Networking

This online social media craze has opened countless doors to the Internet networking world. Facebook, MySpace, PR Open Mic and Linked In are just a few options. Twitter is also a good way to introduce yourself and start conversations with other people in the industry.

Then there’s always some good ol’ fashioned face-to-face communication. We PR people know the importance of establishing relationships with other people, especially those who are in the same industry as you.

I think this is why I like public relations. I’m a people person, and I truly enjoy getting to know as many people as possible.

Creativity is Key

The article also states it is important to have a creative portfolio to display your work. And what do you know? It also suggests starting a fashion blog that captures your passion or inspiration for fashion.

I think this “who-you-know-and-how-you-act philosophy” is accurate in any industry, not just fashion. What do you think?

Mariah Carey fans can be “Luscious Pink” designers

The opportunity bell is ringing for aspiring fashion designers (especially those who like pink!) Mariah Carey has teamed up with Elizabeth Arden and Brickfish, a leading social media advertising network, to launch a design-the-dress campaign in celebration of her new fragrance Luscious Pink.

 

Mariah is reaching out to her fans and encouraging them to go to www.mariahcareybeauty.com  and design a “luscious pink” dress for her to wear. She will pick the design that perfectly captures the essence of Luscious Pink – feminine, sparkling, magical and sensual – and work with a clothing designer to make it come to life.

 

Three dresses will be made – one for Mariah, one for the design winner and one to be auctioned off to benefit the Susan G. Komen breast cancer foundation. Design deadline is Nov. 14, 2008.

 

The PR Buzz

You know Mariah has definitely created buzz about the contest when perezhilton.com and PR Couture are talking about it.

 

Although Mariah is known as one of the best-selling artists of all time, she is also known to go on hiatus every once in awhile. I think this campaign is the perfect way for her to launch her perfume and get her name in circulation again.

 

It’s also a great way for her to reach out to her fans. What says great PR like encouraging a fan to design a dress for a celebrity? I say it’s a win-win PR situation for both the designer and Mariah because the designer gets to show off his/her design on Mariah, and Mariah gets to use this opportunity to create buzz not only about her perfume and herself, but more importantly to raise awarness about breast cancer research.

 

What do you think of the Luscious Pink campaign?

 

Take a look at this interview between Mariah Carey and Diane Sawyer on Good Morning America, and see how Mariah is launching the campaign! (skip to 2:50)