Tim Gunn is definitely one of my favorite people on television. I fell in love with his charisma and caretaker ways as a design mentor on Project Runway, but I really understood his expertise and compassion while watching him on his own show Tim Gunn’s Guide to Style.
The show, similar to TLC’s “What Not to Wear,” helps a variety of women – from stay-at-home moms to successful business owners – discover their body shape, flattering clothing and inner and outer beauty.
The Fashionista Friend
Gunn teams up with Gretta Monahan, a fashion expert, personal stylist, owner of Grettacole Spas and Salons and Gretta Luxe Boutiques. Instead of Gunn and Monahan simply picking a fashion offender and making her over, they find women who will take their tough love and guidance to heart in order to make over themselves. I think this is what makes the show work.
Gunn expresses his excitement on the show’s Web site:
I am absolutely crazy about Gretta, and together, she and I want every woman to achieve her perfect signature look. It takes hard work and commitment to look good, but it should also be fun – our hope is that we’ll inspire women everywhere to put their best foot forward, and with cute shoes, too!
I think Monahan and Gunn make a great team because she helps women during their shopping challenges and offers advice and solutions, while he focuses on the “bigger picture” of each woman’s transformation.
Gunn also provides each woman with his essential shopping list which includes 10 basic pieces that no woman’s closet should be without.
After the women find clothes that fit their bodies and highlight their best features, Gunn finds the best hair and make-up stylists to complete their look.
The PR in the Show
Episode one in season two is one of my favorites. It’s about a conservative young woman named Meredith who moved to Manhattan from Washington, DC to continue working in politics. She was upbeat and excited about her wardrobe change, and so were her loved ones.
Not only do Gunn and Monahan establish a close relationship with Meredith, but they also communicate with her family and friends. They communicate the importance of fashion in the work world and how dressing to fit your personality and body shape can truly change your life for the better.
The View of a PR Student
Fashion is an expression and a way to build confidence. I think anyone can find his or her own style – some are born with the “style eye” and some just need a little push from people like Gunn and Monahan. But when it all comes down to it, PR and fashion go hand-in-hand. People communicate and I think fashion communicates, too. What do you think?