Life’s tough. Get a fedora hat!

We’ve all heard the saying: it’s not always what you know, but who you know. Though this saying may not always be fair, it’s the truth.


The job market is fiercely competitive nowadays, especially in the fashion industry. A lot of girls will tell you they want to run around New York City in some $500 Manolos, work for a Chanel, make tons of money and live happily ever after. I’m not going to lie – I’m one of these girls.


So what do you do to set yourself apart from the millions of others who have the same dream as you? Well, for starters, it wouldn’t hurt to have the latest Marc Jacobs bag and a killer personality.


The fashion PR goddesses at PR Couture wrote a post about this very topic earlier this month titled So You Want a Fashion PR Internship, and stated:

To get started in fashion PR and land that first fashion PR internship, know that you are facing a competitive industry where who you know and a great pair of boots will get you noticed a lot faster than a carefully constructed resume.

Still, there are several things you can do to position yourself in the brightest light possible, at least long enough to secure that internship before being relegated to the back office and sent on seemingly impossible errands on extreme deadlines.

Importance of Networking

This online social media craze has opened countless doors to the Internet networking world. Facebook, MySpace, PR Open Mic and Linked In are just a few options. Twitter is also a good way to introduce yourself and start conversations with other people in the industry.

Then there’s always some good ol’ fashioned face-to-face communication. We PR people know the importance of establishing relationships with other people, especially those who are in the same industry as you.

I think this is why I like public relations. I’m a people person, and I truly enjoy getting to know as many people as possible.

Creativity is Key

The article also states it is important to have a creative portfolio to display your work. And what do you know? It also suggests starting a fashion blog that captures your passion or inspiration for fashion.

I think this “who-you-know-and-how-you-act philosophy” is accurate in any industry, not just fashion. What do you think?


3 Responses to “Life’s tough. Get a fedora hat!”

  1. 1 Katelyn Luysterborg October 29, 2008 at 5:51 pm

    Nice topic, Lauren. While I agree, it’s all about who you know in any industry. I think it’s especially true in the fashion industry because there’s soooo much competition. As a fashion intern, you get little to no pay because there’s always someone willing to do it for free – not that I would really know because Ohio doesn’t really offer any sorts of fashion internships :(. The point being: We really are slaves to the fashion industry, and you have to love it to make it through. P.S. I’m also one of “those girls.” 🙂

  2. 2 laurencarll October 30, 2008 at 10:28 pm

    Thanks, Katelyn! You’re right. Someone will always do the hard work for free. Too bad Ohio isn’t very fashion-forward. Looks like we’ll have to go to NYC. Darn! 🙂

  3. 3 Katie Moore November 25, 2008 at 2:52 pm

    It is deffinetly about who you know in any industry, not just PR. Public Relations is a people friendly field and it helps to know people in PR to make your job and other peoples jobs alot easier in the long run. Fashion is just a form of PR, your just talking with clothes and accessories instead of objectives and tactics:)

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